20 EXAMPLES OF CONSULTANCY BUSINESSES ONE CAN START IN KENYA
Picture Courtesy of Tuko |
If you start a consultancy business, you will be seeking to sell one thing to your clients – knowledge. For instance, if you are skilled in matters of planning a wedding then you can start a wedding consultancy firm. If you have excellent social media skills you can start a social media consultancy firm.
Likewise, if you are a good goat farmer, dating specialist,
cook, security person, lawyer, doctor, engineer, IT professional or
environmentalist etc. the doors are wide open for you to engage in consultancy
business.
Here’s what you need to know.
1. Your Knowledge, Your Business
Do not start a consultancy firm in a field you’re not 100%
comfortable with. The kind of knowledge you offer is what sets your business
apart from the competition. If you appear knowledgeable and helpful in the eyes
of your clients then definitely they are going to give you more business.
On the other hand, if you continuously give them half-baked
information without much research to back it then they are going to leave you
for someone else.
It is therefore imperative to be knowledgeable and
experienced in your particular niche beforehand.
2: Specialize and Perfect
Don’t cast your net too wide. Start with a small,
super-specific niche and gradually build your profile from there. For instance,
it would not be wise to start a both PR, Environment Research, History of Kenya
and Car Import Consultancy Firm as this might send a signal that you are not
focused. Moreover, it is naturally difficult to keep track of new developments
in multiple industries at a go.
So, if it is goat farming, let it be goat farming consultancy.
If it is environment matters, let it be just that. Specialization will make it
easier for your clients to trust you.
3: Invest in Good Networks
Networking is key in consultancy business since most clients
come in through referrals. To ensure stable flow of demand for your services
make sure you start building your networks early enough. Invest in a few
business cards and keep distributing them to your potential market.
Host a few events (these could be free events and seminars),
in your area of consultancy to strengthen the bond with your target audience.
As word about your consultancy services spreads out, your
business will gradually gain a footing.
4: Invest in an Office
Although physical offices are not mandatory in this
business, it is important to have a reputable location where you can refer some
of your clients to in case they need further consultations. Lack of such a
location can make you seem like a fly by night warrior who is out to make some
quick cash and then disappear into thin air.
If you don’t have the capital to invest in a new office then
you can consider sub-letting.
5: Blog About It
Nothing beats blogging when it comes to establishing one’s
online authority in a particular area of life. A blog makes it easier to establish
a bond with your online clients. Moreover, those looking for your services via
search engines such as Google can find you easily through your optimized
articles.
No matter the type of consultancy you’re embarking on,
having a blog to connect with your audience is highly recommended.
20 Examples of Consultancy Firms One Can Start in Kenya
1. Relationship matters consultancy
2. Energy efficiency consultancy
3. Law firm
4. Health consultancy firm (in fields like ENT, Child
healthcare, Fitness etc)
5. Social media consultancy
6. Search Engine Optimization consultancy
7. Business & Investment advice consultancy
8. Tours and travel consultancy
9. Fashion and beauty consultancy firm
10. Photography consultancy and services
11. Wedding planning and consultancy
12. Personal finance consultancy
13. Environment impact assessment consultancy
14. Interior design consultancy
15. Home building and plan sketching consultancy
16. Life and wellness consultancy
17. Personal security consultant
18. Talent management consultancy
19. Agri-business consultant
20. Youth empowerment consultancy
The list is as wide as the number of problems and challenges
facing our society today.
Some Basic Requirements
Business registration – This can be done using the eCitizen
Portal
Approval from relevant bodies (e.g. Kenya Medical
Practitioners & Dentist Board, Law Society of Kenya etc.) and Business KRA
PIN
County Council or City Council business permit – cost for
this will vary depending on the size of your business
AGPO Certification – This is important if you’ll be applying
for Government Tenders
Cost
The cost of starting varies depending on the type of
services you want to offer. It costs more to start a consultancy firm in a
professional field (e.g medicine and law) as compared to fields such as social
media consultancy, etiquette management and fashion etc.
You can expect to incur more expenses at the start as you
register and market your business. As your business gains ground, the cost of
operation may reduce since consultancy firms don’t require a long list of
inventory.
Is this the right business for me?
This business is ideal for people who have garnered
substantial knowledge in a particular field of life and would like to share it
with the world. For instance, if you are a great cook, musician, artist,
teacher, banker, hotelier, farmer, tailor, IT person, writer, poet etc and you
feel that you have sufficient expertise to share with the world then this is
just the right kind of business to think about.
Of course, like any other business, a consultancy firm takes
time to establish. You need to be extra patient and cautious about quality of
your services to win over the hearts of your potential market.
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